![](https://images.squarespace-cdn.com/content/v1/60f0db62f3436d4ea48467a5/c09117ae-d6f1-43e5-9d12-65f4a2f37b9c/big+logo-03.png)
Package design for a cosmetics company.
ECOPUNK is a packing and branding project for a fictional cosmetics company committed to sustainability. I created a full encompassing branding guide as well as package design. While ideating, I kept punk art and Jamie Reid's iconic "Nevermind the Bollocks" cover in mind. I wanted to create something bold, DIY, and loud.
![ecopunkmockupfinal.jpg](https://images.squarespace-cdn.com/content/v1/60f0db62f3436d4ea48467a5/183df46c-da6d-44be-aab6-1c0f5dca4896/ecopunkmockupfinal.jpg)
Round 1.
Concept sketches assist in logo development and general packing layout.
![ecopunk_process.jpg](https://images.squarespace-cdn.com/content/v1/60f0db62f3436d4ea48467a5/1633007813806-PHPHLNGJ3Q9TD66JTNCW/ecopunk_process.jpg)
Round 2.
Ideation on logos begin, a final version is selected.
![Logo development](https://images.squarespace-cdn.com/content/v1/60f0db62f3436d4ea48467a5/4adf78d5-a7f3-4d4a-b861-c06d4a3ac152/ecopunkprocess-06.png)
Round 3.
After referencing concept sketches, a box layout is developed.
![ecopunknetpng-04.jpg](https://images.squarespace-cdn.com/content/v1/60f0db62f3436d4ea48467a5/1628201209976-DXXWXWP2C6JRC0YTCDH3/ecopunknetpng-04.jpg)
![ecopunkbrand-01.jpg](https://images.squarespace-cdn.com/content/v1/60f0db62f3436d4ea48467a5/7597134e-5933-4016-8846-fe476664305a/ecopunkbrand-01.jpg)